Advertising has changed a lot over the years!
Here are a few ads from the past 100 years. It’s interesting how many things have changed, but yet the message remains somewhat the same. There were many ads promoting food and drinks, wellness, beauty and health – but the products have fortunately improved a lot over the years!
Marketing helps people recognize your brand. Branded or logo’d products help get your brand noticed.
Just like Coca-Cola, MacDonalds, Coppertone, and Ford, we know how important it is to make you and your company look good. That’s why we source only the best swag and wearables for you.
The first Coca-Cola ad in 1886. He even had a tag line – Delicious! Refreshing! Exhilarating! Invigorating!
Coca-Cola Company was one of the original companies that used marketing to sell their products, and over the years has been one of the advertising leaders around the world. Their use of advertising has made Coca-Cola a household name. That and maybe the large amounts of cocaine used for flavoring and stimulant…
Here are some early examples of that marketing prowess.
History was made – In the 1920’s, Coca-Cola started using images of Santa in their advertising. They used several different santas, ranging from a spooky looking elf to a tall gaunt man as there was never a clear image of Santa at the time.
“My Hat’s Off to The Pause That Refreshes” — 1931. The magical transformation of the Coca-Cola Santa happened in 1931. Archie Lee, the ad agency creative director for the Coca-Cola account, was inspired to show a wholesome, kind Santa. He turned to artist Haddon Sundblom to create the image. This was the start of the Santa that we all envision today.
Pharmaceutical ads were a big thing in the late 1800s. Morphine, cocaine, and heroin were used as cures for colds, coughs, toothaches, and children’s teething pain.
How about morphine laced cough syrup? Can you imagine giving your child this?
Seriously? I guess vomiting up the pills will make you thin.
I’m pretty sure this type of advertising would still work today!
The Model T was a great commercial success, and by the time Henry made his 10 millionth car, 50 percent of all cars in the world were Fords.
It was so successful that Ford did not purchase any advertising between 1917 and 1923; more than 15 million Model Ts were manufactured, reaching a rate of 9,000 to 10,000 cars a day in 1925, or 2 million annually, more than any other model of its day, at a price of just $240. Oh, and you can have any color you want, as long as it’s black!
Can’t forget about McDonalds! Ray Kroc opened the Des Plaines, Illinois restaurant in 1955, and with the first Golden Arches, launched a legendary brand. He saw the value of a restaurant system that could be famous for offering consistently prepared, quality food that tasted the same in every location, every time. In 1958, McDonald’s sold its 100 millionth burger. The first location opened outside of the USA was in Richmond, B.C. in 1967.
Can you believe you could feed the family for under $3.00 in 1955? The exact same meal would now cost a family of 4 just over $30.00 in 2013.
Younger looking skin tomorrow… now that was mis-advertising if I’ve ever heard it!
I’m sure in another 100 years we will look back at our ads of today and say “What were we thinking?!”
Where do you go when you need special, unique and creative promotional items? The team at Level 2 Sportswear is waiting for you. We will work with you to source the perfect promotional product, trade show giveaway, corporate gift, or to develop a safety and service award program that your employees are sure to love.
OUR GOAL IS TO MAKE YOU LOOK GOOD!